Follow Up Boss Review
The follow-up-first CRM teams standardize on
- Editorial score
- 4.6 out of 5, provisional scoreProvisional — pending hands-on review
- Starting at
- ~$69/user/mo (verify)
- Pricing model
- Subscription
Overview
Follow Up Boss is a pure CRM built around one belief: the agent who responds first and keeps responding wins the deal. It does not sell you leads or host your website — it ingests leads from wherever you already buy them, routes them instantly, and drives the follow-up cadence.
The lead routing and speed-to-lead handling are the strongest in the category. Leads distribute by rules you control, calling and texting happen inside the platform with full logging, and action plans keep sequences running without anyone remembering to. Reporting on agent activity is detailed enough to manage a team on, which is why it is the common standard for growing teams.
It deliberately does not do everything. No IDX website, no lead generation — you bring those. For agents who wanted one platform for everything, that is a real gap; for teams that already have lead flow and want it worked properly, it is the point.
Pros and cons
What we liked
- Best-in-class lead routing and speed-to-lead handling
- Integrates with essentially every lead source agents actually use
- Calling and texting built in with automatic logging
- Team reporting detailed enough to manage performance on
What held it back
- No IDX website or lead generation — you supply both
- Per-seat pricing adds up quickly across a team
- Deep customization requires setup time to get value
Key features
- Automated lead routing and distribution rules
- Action plans for automated follow-up sequences
- Built-in calling, texting and email with logging
- Broad lead-source and tool integrations
- Team performance and activity reporting
- Mobile apps for iOS and Android
Pricing
Follow Up Boss uses subscription pricing, starting at ~$69/user/mo (verify). Prices on this page are marked for verification — check the vendor before you buy, since plans in this category change often.
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Read the head-to-head breakdown before you commit.