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Best Real Estate CRMs with AI

Real estate CRMs with AI lead nurturing, automated follow-up and smart action plans — compared on pricing, IDX, integrations and team features.

5 tools reviewed

Abstract illustration of connected circles forming a network, representing contact and pipeline management

About Real Estate CRMs with AI

Every agent has a CRM. Most agents have a CRM full of leads nobody has spoken to in eight months. The AI layer in modern real estate CRMs is aimed squarely at that problem: scoring which of your dormant contacts is showing renewed buying behavior, drafting the follow-up, and firing it without you deciding to.

What separates these platforms is less the AI and more the shape of the business they were built for. Some are pure CRMs that assume you already have lead flow. Others bundle IDX websites and paid lead generation, which is a different — and much larger — monthly commitment. A solo agent buying a team platform will pay for seats and features that never get used.

Pay attention to what happens to your database if you leave. Export quality, contract length and whether your website is hostage to the platform matter more over five years than any feature comparison.

5 tools, ranked

Ordered by our editorial score. Scores marked provisional have not been through hands-on testing yet.

1.Follow Up Boss

The follow-up-first CRM teams standardize on

Editorial score
4.6 out of 5, provisional score
Starting price
~$69/user/mo (verify)
Pricing model
Subscription

2.Sierra Interactive

High-performance IDX websites with a CRM built around them

Editorial score
4.4 out of 5, provisional score
Starting price
~$500/mo and up (verify)
Pricing model
Subscription

3.Lofty

All-in-one CRM, IDX site and marketing for teams (formerly Chime)

Editorial score
4.3 out of 5, provisional score
Starting price
Quote-based (verify)
Pricing model
Subscription

4.Wise Agent

Affordable, no-contract CRM that covers the fundamentals well

Editorial score
4.2 out of 5, provisional score
Starting price
~$49/mo (verify)
Pricing model
Subscription

5.BoldTrail (Inside Real Estate)

Brokerage-scale platform, successor to kvCORE

Editorial score
4.0 out of 5, provisional score
Starting price
Quote-based, brokerage-level (verify)
Pricing model
Subscription