Follow Up Boss vs Lofty
Both are credible picks that suit different ways of working. Here is where they actually diverge.
Side by side
| Attribute | Follow Up Boss | Lofty |
|---|---|---|
| Editorial score | 4.6 out of 5 | 4.3 out of 5 |
| Starting price | ~$69/user/mo (verify) | Quote-based (verify) |
| Pricing model | Subscription | Subscription |
| Best for | The follow-up-first CRM teams standardize on | All-in-one CRM, IDX site and marketing for teams (formerly Chime) |
| Key features |
|
|
| Biggest strength | Best-in-class lead routing and speed-to-lead handling | Genuinely all-in-one — CRM, IDX site, ads and automation in one system |
| Main drawback | No IDX website or lead generation — you supply both | Individual pieces are good, not best-in-class |
| Try it | Visit Follow Up Boss (opens in a new tab) | Visit Lofty (opens in a new tab) |
Which one fits you
These tools solve overlapping problems in different ways. The right pick depends on how you work, not on which scores higher.
Lean toward Follow Up Boss if the follow-up-first CRM teams standardize on describes what you actually need day to day. Its strongest card is best-in-class lead routing and speed-to-lead handling. The trade-off you take on is no IDX website or lead generation — you supply both.
Lean toward Lofty if all-in-one CRM, IDX site and marketing for teams (formerly Chime) is closer to your situation — it leads on genuinely all-in-one — CRM, IDX site, ads and automation in one system, and asks you to live with individual pieces are good, not best-in-class.
Neither is a mistake. The wrong one is simply slower to live with, and both are worth a trial before you commit to an annual plan.
On the scores above: at least one of these is a provisional editorial estimate rather than the result of hands-on testing, so we are not calling a winner on that basis. Weigh the feature and pricing differences instead.