BoldTrail (Inside Real Estate) vs Lofty
Both are credible picks that suit different ways of working. Here is where they actually diverge.
Side by side
| Attribute | BoldTrail (Inside Real Estate) | Lofty |
|---|---|---|
| Editorial score | 4.0 out of 5 | 4.3 out of 5 |
| Starting price | Quote-based, brokerage-level (verify) | Quote-based (verify) |
| Pricing model | Subscription | Subscription |
| Best for | Brokerage-scale platform, successor to kvCORE | All-in-one CRM, IDX site and marketing for teams (formerly Chime) |
| Key features |
|
|
| Biggest strength | Built for brokerage-wide rollout with org-level reporting | Genuinely all-in-one — CRM, IDX site, ads and automation in one system |
| Main drawback | Complex — most agents use a fraction of it | Individual pieces are good, not best-in-class |
| Try it | Visit BoldTrail (Inside Real Estate) (opens in a new tab) | Visit Lofty (opens in a new tab) |
Which one fits you
These tools solve overlapping problems in different ways. The right pick depends on how you work, not on which scores higher.
Lean toward BoldTrail (Inside Real Estate) if brokerage-scale platform, successor to kvCORE describes what you actually need day to day. Its strongest card is built for brokerage-wide rollout with org-level reporting. The trade-off you take on is complex — most agents use a fraction of it.
Lean toward Lofty if all-in-one CRM, IDX site and marketing for teams (formerly Chime) is closer to your situation — it leads on genuinely all-in-one — CRM, IDX site, ads and automation in one system, and asks you to live with individual pieces are good, not best-in-class.
Neither is a mistake. The wrong one is simply slower to live with, and both are worth a trial before you commit to an annual plan.
On the scores above: at least one of these is a provisional editorial estimate rather than the result of hands-on testing, so we are not calling a winner on that basis. Weigh the feature and pricing differences instead.